SMS Tips
Send The Perfect SMS Message
SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention – SMS can do it all. Running a successful SMS marketing campaign requires clear strategy, precise timing, and respect for your audience. Here’s a complete step-by-step guide:
Set Clear Goals — Decide what you want to achieve: Boost sales or attendance? Drive website visits? Promote a new product or event? Build stronger customer relationships?
Build a Permission-Based List — SMS is personal — only send messages to people who have opted in. Use online signup forms, QR codes, or “Text-to-Join” keywords. Clearly state what kind of messages they’ll receive. Make it easy to unsubscribe.
Craft a Short, Clear Message — Keep it simple, friendly, and actionable (under 160 characters) Identify your brand, State the offer or update, Add a call to action (CTA), Include urgency (if appropriate).
Send at the Right Time — Timing is everything: Weekdays: 9 AM – 11 AM or 4 PM – 6 PM, Avoid late nights, weekends, or early mornings.
Personalize the Message — People engage more when messages feel personal: use their name, and tailor offers.
Include a Strong Call to Action (CTA) — Tell recipients exactly what to do next: e.g. "visit us today", “Register here” or “Click to claim your discount”
Track and Analyze Results — Use your SMS platform’s analytics to measure: Delivery rates and so forth
Stay Compliant and Respectful — Always include an opt-out option (e.g., “Reply STOP to unsubscribe”). Follow data privacy laws. Don’t over-message — 2–4 per month is a good balance.
