Why SMS?
8 Reasons to Start Using SMSes
SMS is simply the worst kept secret for successful business SMS communication. What started out as a few maverick corporate businesses testing the water by using SMS to talk to their customers, has turned into a mass global adoption of SMS as a business major B2C communication channel, for businesses of all shapes and sizes. With the huge success of business SMS, businesses companies began to explore different ways they could utilise SMS into their business. From transactional SMS, to SMS reminders and notifications, to promotions and marketing, SMS has become the Swiss army knife of business communication.
There are thousands of stats and success stories around SMS flying around, like the whopping 98% open rate, or the fact that 90% of all text messages are read within the first 90 seconds. However we have chosen to talk about just five stats that you might not have heard before, but they should really get your mouth watering about all the possibilities that SMS represents for businesses.
Engage with a wider demographic — Reaching a wider, more targeted demographic is more feasible considering that 60% of the world’s population has smartphones.
Realistic direct reach — A text may just be the best way to actually reach your contact. The concept of receiving an SMS for the average person might seem less annoying than multiple notifications on different platforms.
Higher open rates than emails — There is a better chance of succeeding in your SMS communication campaigns as opposed to using email. Opening a simple SMS means reading a few lines immediately.
Better click-through rates —Click-through rates show how likely audiences are to take action based on what they’ve read. The statistics are better for SMS than for emails.
Cost-effectiveness — Investing in SMS messaging is more cost-effective than investing in other communication channels.
Integrate seamlessly with other communication platforms — SMS messages are a great way to amplify your other communication channels.
Receive contact feedback quicker — This can be helpful if you're seeking insights that can improve your products, services.
Highly measurable analytics — Bulk SMS messaging platforms provide analytics and reporting tools, allowing you to track the success of your communication.
